Business for Impact is an observatory launched by Changemaker Companies in partnership with a community of key sustainable business transformation players to provide clarity on where business leaders & policy makers stand regarding sustainable business transformation and nurture constructive debates among C-suite circles to move sustainability from peripheral to core strategy.
While CEOs say sustainability has become business critical, they acknowledge a gap between their intention and their action to make sustainability core to their strategy. Global Behavioural Study ‘On the Minds of CEOs’ identifies 10 key drivers and barriers of CEOs driving sustainable transformation.
The study, run by anthropology & behavioural psychology experts, also outlines 4 company profiles and 6 behavioural profiles of Senior Leaders, allowing internal & external advisors to better adjust to CEOs diverse mental frames.
The study identifies six major drivers - mostly extrinsic - to Sustainable business transformation:
Four barriers - mainly intrinsic - outweigh drivers, slowing down leaders from engaging their business into a structural sustainable transformation - resulting in an action-intention gap:
We have identified 4 different company behavioral profiles, based on two key differentiators: public commitment to societal and environmental impact, and degree of change to a business' operations/ business model.
Our research outlines 6 individual behavioural profiles of CEOs, as plotted along the scale of change they are able and willing to make to operations/their business model.
Join us to explore which mix of strategies would be most effective to put the topic on every Board members agendas :